About
I've spent my career building businesses, ventures and commercial propositions from uncertain starting points.
That has included leading venture builds for NEOM across the Middle East, establishing innovation and corporate venture activity for the Yellowwoods family investment group, building strategic partnerships for technology businesses, founding my own ventures and, from September 2026, leading a new venture with Rainmaking for a major UK retail bank.
My work tends to sit where proposition, commercial strategy, partnerships and execution meet — making sense of an opportunity, bringing the right people around it and turning it into something that can work in the real world.
Alongside this, I'm developing Chorus, an emerging SaaS platform exploring how organisations can better understand and act on participation across fragmented enterprise, community and social systems.
Education & Credentials
Formal credentials and languages.
London Business School
MBA | Finance concentration
University of Bristol
BA Hons French & German | 2:1
Chartered Institute for Securities & Investment
Investment Advice Diploma | Securities & Derivatives
Languages
Fluent French & German
Things I'm curious about
Questions that keep me interested.
Human behaviour and decision-making
Why people do what they do, especially when the explanation is less rational than we like to think.
Communities and participation
Why some groups create belonging, momentum and value while others become passive audiences.
Leadership under pressure
What happens to judgment, identity and relationships when the stakes are high.
Why some directions catch on and others don't
The strange mix of timing, story, incentives, emotion and luck behind traction.
Creativity and original thinking
How people and organisations create the conditions for better possibilities to emerge.
What exceptional performers are really like away from the spotlight
Not just what they achieved, but what the experience did to them.
Books that have stayed with me
A short shelf of books I return to.
Rory Sutherland
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
A reminder that humans are wonderfully irrational and that many of the best possibilities come from challenging conventional wisdom and looking sideways.
Reed Hastings & Erin Meyer
No Rules Rules: Netflix and the Culture of Reinvention
I love its emphasis on talent density, candour and building organisations that move quickly and trust adults to behave like adults.
Michael Ovitz
Who Is Michael Ovitz?: The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood
A fascinating story about relationships, hustle, pattern recognition and the force of will sometimes required to make ambitious things happen.
Jason Fried & David Heinemeier Hansson
It Doesn't Have to Be Crazy at Work
A useful challenge to the assumption that intensity, stress and exhaustion are prerequisites for doing great work.
Ed Catmull with Amy Wallace
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
One of the best books I've read on creativity, psychological safety and creating environments where better work can emerge and improve.